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The information age demands an online presence. Make yours the best it can be – hire a reputable agency.
For businesses that are about to launch themselves into cyberspace, a website is the all-important starting point. It’s a marketing tool. It’s a storefront. It’s where first impressions are created. A great website is essential to the success of any subsequent online marketing campaign – for many, it’s essential to business success full stop.
5 Digital Quotes understands the importance of hiring a great web designer
and we also know just how hard it can be to find the right one. Whether you’re looking for web designers in Melbourne, Sydney, Adelaide or anywhere else in Australia, we make the process simple.
Enquire today, and we’ll send you five quotes from the best agencies this country has to offer.
About web design and development
Website creation is where it all begins.
It’s the first step to developing an online presence – and for some, building a site is also the first step to setting up a business.
Websites are about far more than contrasting colours and pretty pictures. They are a marketing vessel, and therefore they need to be created with this purpose in mind.
Website Design and Development
Great designers and developers understand online marketing, and
they understand how their work interrelates with services such as
SEO and conversion rate optimisation.
A website should be SEO-friendly from the get-go. The following should be taken into
consideration when building a site:
Search engine crawlers (such as Googlebots) need to be able to ‘read’ the content on your site.
Generally, content should be presented in HTML text format so that it can be read; non-text content such as Flash files are largely ignored by crawlers. Simply put, search engines don’t see a website the same way we do – and therefore sites need to be created so that they appeal to both humans and search engine crawlers.
The structure needs to be carefully considered, so that crawlers can easily find their way around. If a site is poorly structured, crawlers may even miss certain pages altogether.
When building a site, it pays to keep in mind any keywords that are relevant to the business. They should be included in the title tags and content – however, these days it’s important not to over-optimise your site with keywords.
Ideally, the URL should explain what a page is about; this is not only useful to site visitors, but can also contribute to page rankings.
Great website design should also facilitate a healthy conversion rate.
Failure to do so simply means more work down the track. When it comes to site design, there are number of aspects that can
influence the conversion rate, such as:
Smart phone and tablet use is increasing, and therefore it’s very important to make sure that yo ur website is mobile-friendly.
There are essentially two options here:
The developer creates two different versions of your site
one for desktop visitors, and one for those accessing the internet via mobile devices.
A mobile responsive site that works across all devices
these sites are deigned to ‘stack’ and fit the size of any screen, from a smart phone through to a desktop.
Which is the best option?
Well it depends on your business, your current website, and your budget. A reputable web agency will be able to advise the best approach.
Horses for courses
Websites also need to be designed in accordance with a business’s needs. While a trade-related business may only need a simple brochure site to showcase their services, an online retail store will need a complex ecommerce site with a checkout system. Therefore, it’s important that you find an agency that can meet your specific needs.
When it comes to building a website, there’s an endless number of platforms to choose from – the type of platform used is determined by the type of website you want to build, and the functions you require.
Common platforms used by professional web designers include:
Find an agency
that understands you
5 Digital Quotes takes the stress out of finding the right website design and development agency.
Some companies specialise in certain platforms, while others are more familiar with particular industries. We have thousands of contacts that specialise in web design, from Adelaide and Melbourne through to Sydney and most other parts of Australia. Our wide reach allows us to find the right agency with the right designers, at the right price – making life much easier for you!