There’s no two ways about it – SEO is a very complex process.
An effective SEO campaign targets a wide range of on-page and off-page aspects, from content through to backlinks. For SEO services to be effective, a company needs to orchestrate a multi-faceted approach
It all starts with keyword research. It’s important to make sure that you target the right keywords. Generally, high traffic keywords are desirable – however, if they are too competitive it’s sometimes better to select long-tail, niche keywords that draw the right kind of traffic to your site. SEO agencies generally create keyword ‘clusters’ around a number of core phrases. This is why it is important to compare SEO providers.