Are you trying to manage the advertising of paid searches of your business all by yourself? Well, here are a few things you must avoid.
People usually have a vision of better results when they take up PPC advertising without any aid from a professional. And there is no reason you must not have hopes of high gains when Google has made it so easy for you. There will be plenty of self-taught, small business owners and marketers who have found good success with their PPC. But since they have got their usual jobs, it starts getting tough to stay above all latest features of paid searches, strategies and trends which are important to stay ahead, along with responsibilities of monitoring and optimising that account every day between other works.
There are three very common mistakes such DIY people do. Know them and refrain from doing them!
1) Very low bidding
What a lot of DIY people do not know is that they can still often stay behind the lines of their budget when it is about the cost per click when you let Google know you are very serious and all willing to spend. This is done by increasing your bids. Though you would be paying more for those clicks initially, once your account starts improving and you get a good quality score, you might actually land on the initial rates which you were ready to pay. With high bidding, you might also have a good chance of getting better conversions.
2) Doing too much just in a single ad group
Every ad group has got one specific job to do along with a single focus. A general mistake you might make is to try doing a lot of things in one single ad group by adding keywords or phrases that might be every dissimilar. The keywords that are supposed to feature in an ad group might be different when compared to those in other ad groups, and could thereby be broken into own solo ad groups. Hence, it is better you avoid it and only focus on one specific keyword or a phrase in one ad group. When you have ad groups that are focused, you could tailor your message to be conveyed in the ad better.
3) Not staying updated with innovations
This is one among the tough jobs of AdWords management. Staying updated with every new feature and trend is definitely a full-time job. Hence, if you already are into a full-time work, it is next to impossible to do this. This implies you could be missing out on great opportunities. You need to know that if you are a DIY person if you even take about two weeks off from the PPC advertising, you may miss out about five fresh AdWords features which you’ll later have to learn along with your usual workload. Hence, it is not at all worth it!
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